Having experience of an industry is important, but to truly specialise you need that vital ingredient, passion. Luxury hotel, resort and real estate branding and marketing is our KL passion.
Luxury Hotel Marketing
We know the luxury hospitality industry. With disruptors entering the sector and traveller expectations changing, how hotels are positioned, the ways in which they connect and communicate with guests constantly evolves. We specialise in helping established hotels and hospitality groups define their offer to meet these changes. We support new ventures through establishing a unique market positioning, creating memorable hospitality brands.
Luxury Resort Marketing
From early stage market research, brand positioning and storytelling, to operational resort requirements, we work with clients to help turn their resort into a destination of note. We help create the brand loyalty that has become increasingly important as the way travellers experience a destination evolves.
Luxury Real Estate
Marketing
Bringing luxury real estate to market requires an affinity with potential buyers. Knowing their expectations and delivering on them throughout the buying process is a skill borne of experience. We bring that experience. We create compelling brands the resonate with your target audience in a crowded space, through the focused creativity of our talented team. Bringing that creativity in at the masterplanning and stakeholder engagement stage of a development helps create a compelling brand story.
Caribbean Resort Real Estate Marketing
We love the Caribbean. The diversity of islands and people that call this wonderful part of the world are a draw for luxury resort developments. Since 2008, we have worked with owners and developers to bring their vision to life with our proven ability to define the uniqueness of the offer, location, culture and expectations of buyers in search of a true island escape.
With our portfolio of successful KL Caribbean projects, we have since expanded our offer to create KLS Caribbean – a partnership with St. Lucia based Penny Strawson Property Consulting. With over 20 years’ experience in the luxury Caribbean resort real estate market, KLS has an unrivalled depth of understanding and a range of resources to assist with new and existing luxury residential resorts. We understand how discerning individuals appreciate that resort living provides effortless property ownership, through access to fabulous amenities along with security and peace of mind for their family – often enhanced by the opportunity to earn a healthy rental return on their investment.
Our wealth of services include; product development, sales infrastructure planning and training, prospect targeting, sales negotiation and closure, as well as brand positioning, storytelling, printed and digital collateral. KLS has the expertise and connections to support resort owners and developers through this complex and exciting process, from inception to successful sell-out.
