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Sometimes looking back is the way forward

Having commented recently on the rumours of a BT rebrand and the seemingly visual nod to a brand iteration of yesteryear, it would seem they are not the only ones.

Digging a bit deeper, it looks like ‘retro-rebranding’ could be a thing, and for some brands, not a bad thing at all. Maybe sometimes looking back is the best way forward. Kodak case in point:



Ian - Kingsland Linassi

Written Byian

Published InThinking

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