- Brand identity & positioning
Photography art direction
Press & digital advertising
- Luxury resort real estate
- Sugar Beach
Sugar Beach is a love affair between this mesmerising location and its owner and custodian Roger Myers.
The Residences at Sugar Beach provide owners with beachfront and rainforest properties nestled within the Pitons. With ownership comes five-star service by Viceroy, as well as a managed rental pool.
We were tasked to create the brand and all marketing collateral to help bring The Residences to market, at a time when other Caribbean developments were pulling over the dust sheets to wait out the global recession. It soon became recognised as one of the best-selling resort real estate projects in the Caribbean.