- Brand positioning & narrative
Tone of voice
- Stay In A Pub
Stay In A Pub
Stay In A Pub are on a mission to change travellers’ perceptions of their accommodation options. Set up by heavyweights of the pub industry, they are making that change, one room at a time.
Following new investment and a bold business plan, we were asked to redesign their website to provide a better user experience.
The website is their business, however, an interactive brand workshop soon showed there was a need to refine the brand. Our scope increased to include a brand refresh and style guide. Alongside this, we worked with the client team to define their mission, core values, proposition and tone of voice, delivering this in a Stay In A Pub brand book.
A British institution now a Great British Stay. Cheers!