- Brand positioning & narrative
Tone of voice
- Luxury resort real estate
- Photography by Georg Roske
- The Drum DADI finalists
Caicos Marina and Boat Yard on the island of Providenciales is being transformed into a haven for those with a passion for ocean living.
We were commissioned to bring the vision to life, creating the name and brand, as well as defining the core qualities, positioning and narrative to introduce the opportunity and lifestyle to potential buyers. Set on the south side of the island and overlooking the beautiful Caicos banks, South Bank provides a mix of Oceanfront and Lagoon villas, Boathouses and Condominiums, all with direct access to the warm waters of the Caribbean. South Bank will be a welcoming place where owners and guests will be able to discover a relaxed sophistication and indulge in their passion.
One month after launch, strong off-plan sales and reservations saw an increase in the number of homes available in the Founders Phase.