The Philpotts Interiors brand refresh looked to better reflect the values of the firm.
Simple, timeless elegance to the logotype ensures the work takes centre stage, whilst the gold provides a subtle nod to its quality. Alongside this, a brand pattern was introduced as a celebration of location. Created by a local Hawaiian artist, the pattern softens the brand, builds on the craft that is so important to the firm and provides the opportunity to delight – something Philpotts strives for in every commission they undertake.
The use of colour, the embracing of white space and considered implementation across all brand touchpoints creates a fresh and contemporary brand, perfectly placed to support the firm’s ambitions.
philpotts.net
Brand pattern from local artist 
Alternative logotype lock-up 
Brand guidelines 
