- Brand identity
- Philpotts Interiors
The Philpotts Interiors brand refresh looked to better reflect the values of the firm.
Simple, timeless elegance to the logotype ensures the work takes centre stage, whilst the gold provides a subtle nod to its quality. Alongside this, a brand pattern was introduced as a celebration of location. Created by a local Hawaiian artist, the pattern softens the brand, builds on the craft that is so important to the firm and provides the opportunity to delight – something Philpotts strives for in every commission they undertake.
The use of colour, the embracing of white space and considered implementation across all brand touchpoints creates a fresh and contemporary brand, perfectly placed to support the firm’s ambitions.