- Brand identity
- Aiana Hotels & Resorts
We embarked on the branding for a new modern Indian restaurant, determined to find the perfect balance between exotic elegance and contemporary chic.
The brand for Pacika (kitchen in Sanskrit) was inspired by the traditional Indian art form of Rangoli or Kolam. This is the age-old art of creating designs by hand, with rice flour, as a welcoming gesture. They represent harmony in nature and prosperity and are often found in the courtyard of south Indian homes. Welcome to Pacika Kitchen.