- Brand positioning & narrative
- Ocean ResidencesDevelopment
Designed by world-renowned naval architect Espen Øino, Makaira is set to become the world’s largest private residential megayacht, where owners can explore the wonders of our blue planet from the comfort of home.
We were approached by Ocean Residences Development to help define this unique offer. ‘The Finest Address. Everywhere In The World.’ captured this succinctly, sparking intrigue and the interest of potential owners the world over.
As part of the project, we developed the positioning, naming and initial brand concepts for the yacht. Makaira, a genus of Marlin, travels the furthest of any marine animal and is reflective of the voyages embarked upon by the yacht every two years. The name also means ‘happiness’ in Japanese, a subtle nod to the effect of these life-enriching and transformative experiences. The nautical semaphore captures the name and provides a striking graphic language for the brand.