- Brand positioning & narrative
- Luxury hotels and hospitality
- TE.NA S.A
- Illustrations by Gabriella Barouch
We sought to create a name and brand with a compelling story of this new hospitality brand. One that would give Elivi stand out in a crowded market – a story only they could own. Derived from the word Elláda meaning Greece and their founder Vivi – it alluded to their vision of creating authentic, Greek family hospitality for guests. Greek living at its best.
Koukounaries Bay not only plays host to this Skiathos hotel, but it is home to a number of black sea swans. Serving as a key component to the brand kit-of-parts, a collection of illustrated black swans accompany the hotel interiors and collateral to bring a distinct and playful personality to this boutique hotel.