- Digital strategy
Tone of voice
- Business & Residential Real Estate
- Bhartiya City Developers
Bhartiya City is a true ‘smart city’ in the centre of high-tech Bangalore, Southern India. To help bring the vision to life and increase understanding of what was being created, we designed and built a spirited journal website. Clean, colourful and content-rich, the site provides visitors with a vibrant hub for all information on this transformative development.
Alongside this activity, we gave Bhartiya City a unique tone of voice that reflected the city’s emphasis on community and happiness, whilst devising a copy style guide to assist with content creation site-wide and throughout all communications.