- Brand positioning & narrative
Tone of voice
- Luxury real estate
- Rivages du Nord
Set along 600 metres of beachfront on Morocco’s Mediterranean coast, Alboran in M’Diq is an exclusive residential development with a dual ambition. The first, to create an extraordinary beachfront community. The second, to elevate the entire area, attracting more luxury hospitality brands and their followers to the region.
We worked with the client to define their route to market and sales strategy, along with naming and branding, print and digital collateral to help realise their ambitions.