Evoking the lifestyle experiences and aspirations of the Parc du Cap owner through a fresh campaign.
An exclusive residential opportunity on the French Riviera.
With perfectly positioned apartments and penthouses just minutes from the sandy beaches and stylish restaurants of Cap d’Antibes, defining the lifestyle rather than home ownership gave us a new approach to marketing these luxurious properties.
The campaign needed to showcase the unique qualities and facilities of Parc du Cap throughout international press publications, with additional digital and social implementation capabilities to deliver an integrated approach across multiple media channels.
We used emotive copy and rich imagery to engage their buyer audience and cut through the noise in a highly competitive Riviera property market.