After arranging and hosting countless weddings in some of the world’s most exotic destinations, our client, GHM was perfectly placed to publish a wedding guide showcasing their expertise, impressive range of beautiful venues and luxurious accommodation.
Search Engine Marketing takes many forms. As part of their ongoing digital marketing activities, we set about creating a luxury wedding guide for couples considering a destination event in Bali, Vietnam, Switzerland or Oman.
The wedding guide details the steps necessary from a legal and logistical perspective and covers traditional, commitment, blessing and same-sex ceremonies. It boasts beautiful imagery, insights into the customs and traditions of each location, useful information on how to get married abroad, handy links, in-depth articles and an invaluable wedding planning checklist.
Luxury weddings and destination weddings are sought-after content. The June 2015 report by Ascend2, revealed 72% of marketers worldwide agreed relevant and quality content creation was the most effective SEO tactic. GHM boast spectacular venues and have hosted many successful weddings. The popularity of this content and related topics within GHM has allowed us to promote GHM hotels and their extensive wedding offer whilst improving their organic search metrics. Our aim was to drive traffic and increase the website’s relevance in search engines, whilst appealing to their target market. We created a guide to getting married in four featured locations; Bali, Vietnam, Switzerland and Oman. Each destination section is explored through fast facts, a related article, advertisements and legal advice along with useful links.
We reached out to a range of wedding, lifestyle, travel, family and luxury websites to promote the guide. This, along with Pay-Per-Click advertising and social media sharing has all played a part in promoting this ‘big content’, ultimately raising the profile of GHM as providers of some of the world’s finest wedding hotels, whilst driving traffic to the website.
See the guide for yourself at the GHM hotels website: http://bit.ly/KL-WeddingGuide