Changes within the business provided the opportunity to look at their current position in the market. As one of East Anglia's longest established legal firms, they enjoy a loyal and growing client base, however, they had a tired brand and an unwieldy name.
Already referred to as Jackamans by their clients, we adopted this as the new name for the business. We created a bold logotype, with supporting graphic device inspired by the pink ribbons synonymous with the industry. Alongside this, a new conversational tone of voice and bold illustrative style to move away from contrived photography all worked hard to create a fresh and engaging brand to set them apart from the competition.
Project Requirements
Branding / Stationery / Services Leaflets / Overview Brochure / Banner Stands / Advertising / Website / Copywriting
www.jackamans.co.uk
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